Creative Producer
Description
CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.
Our teams collaborate across marketing, IT, analytics, and media buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.
We’re looking for a Creative Producer who thinks like a researcher - someone who senses trends, understands storytelling, and knows how to turn marketing insights into videos that actually sell.
Your role is not only production, but to lead creative evolution - generating ideas, refining proven creative approaches, finding new styles, testing them, and scaling what works. You’ll work at the intersection of project management, creative, analytics, and production.
You’ll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles.
Responsibilities
- Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.
- Market and Content development Research
- Research new video styles, not just iterate on existing ones.
- Translate insights into creative hypotheses.
- Project management, supporting various teams from idea to delivery
- Ensure each concept accurately reflects the client’s value proposition and target audience.
- Coordinate creators, influencers, and bloggers.
- Develop and manage test plans with media buyers to validate creative hypotheses.
- Review performance data (CTR, hook rate, watch time, CPA).
- Understand a consistent “create → test → learn → scale” workflow for ongoing creative optimization.
- Communicating effectively between marketing, creation and testing departments.
AI & Experimentation Mindset
You know how to experiment with AI tools - from generating references in Midjourney to using Claude to organise your workspace. We don’t expect you to know every tool, but we value a “prompt-first” mindset - when you create faster than you search.
Requirements
Essential
- 3+ years of experience in marketing - ideally within paid social or performance marketing.
- Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube.
- Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots.
- Confident in interpreting marketing performance data.
- Exceptional communication and organization skills - able to keep projects on track, people aligned, and expectations clear.
- Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively.
- Fluent English - both spoken and written
Nice to Have
- Experience in media buying or working closely with media buyers.
- Familiarity with AI tools for generating or enhancing creative assets.
- Video production or video marketing background.
- Experience using UGC or influencer platforms to source and manage creators.
- Understanding of A/B testing and how creative experiments are structured and analyzed.
Why do we deserve your attention?
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:
Remote Work
We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
Paid Time Off
Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
Ongoing Learning
We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
Home Office
We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
Physical Well-Being
From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
Unlimited Sick Days
Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
Medical Coverage
We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
Co-Working Space
If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
Fun Stuff
From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.