CRM Campaign Specialist

Job Description:

• Configure and execute end-to-end CRM campaigns across multiple channels, including email, onsite notifications, and promotional pages
• Utilize data and reporting tools to support segmentation, targeting, and optimal campaign timing decisions
• Analyze campaign performance using dashboards and reporting tools (Google Sheets, Tableau, CRM analytics), and continuously refine execution based on insights
• Build, manage, and validate player segments within CRM systems (e.g., Fast Track or similar platforms) to ensure accurate targeting and personalization
• Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies
• Monitor and evaluate campaign performance, delivering actionable insights and recommendations for continuous improvement
• Ensure all campaigns comply with responsible gaming policies, data privacy requirements, and applicable regulatory standards
• Contribute to process and workflow improvements, supporting a culture of data-driven execution and accountability

Requirements:

• Proven experience in CRM, lifecycle marketing, or campaign execution (iGaming industry experience is a strong advantage)
• Strong proficiency in Google Sheets or Excel for data analysis and reporting
• Familiarity with CRM platforms such as Fast Track, including campaign workflows and segmentation logic
• Strong analytical mindset with the ability to translate data insights into actionable campaign strategies
• Excellent organizational skills with the ability to manage multiple workflows simultaneously
• High attention to detail, strong ownership, and a results-driven approach

Benefits:

• Fully remote, work from anywhere in the world
• Flexible working schedule
• 25 days of paid time off
• Equipment allowance