Digital Marketing & eCommerce Specialist – Retention

Colorescience, a high-growth, omni-channel skincare brand, is seeking a Digital Marketing & eCommerce Specialist – Retention to join our eCommerce team. Reporting to the Sr Digital Marketing Manager, this role will support the execution and optimization of customer retention and lifecycle marketing initiatives across email, SMS, and direct mail channels, as well as subscriptions and loyalty, helping deliver personalized customer experiences that drive engagement, LTV, and revenue growth throughout the customer journey. This position is ideal for someone who enjoys both the creative and technical sides of digital marketing, from crafting compelling messaging and building campaigns to analyzing performance data and optimizing automations. The role offers the opportunity to work within a fast-paced, collaborative beauty brand environment where retention marketing plays a key role in driving customer engagement and loyalty through thoughtful, data-informed execution. Location: Remote (with occasional on-site work in Carlsbad, CA) Key Responsibilities: · Support the planning and execution of email, SMS, and direct mail retention campaigns · Build, QA, schedule, and deploy campaigns and automated flows in Klaviyo and Attentive · Monitor and optimize lifecycle flows and customer journeys to improve engagement and retention · Execute audience segmentation and A/B testing to improve campaign performance · Analyze campaign results and provide insights and recommendations for optimization · Write campaign copy and develop creative briefs aligned with brand voice and marketing objectives · Manage website sign-up units, including performance monitoring, testing, optimization, and implementation of best practices to support customer acquisition · Support loyalty, subscription, promotional, and other eCommerce growth initiatives · Collaborate with cross-functional teams, designers, and external partners to execute campaigns successfully · Monitor email and SMS campaign performance and deliverability while ensuring compliance with marketing regulations and industry best practices · Assist with additional digital marketing and eCommerce projects as needed Required Qualifications: · 2+ years of experience in email, CRM, retention, or digital marketing · Experience building and deploying email campaigns · Analytical mindset with the ability to interpret campaign performance data · Strong organizational, communication, and project management skills · Excellent communication skills, both verbal and written, with meticulous attention to detail · Comfortable writing marketing copy and collaborating on creative development · Experience monitoring campaign KPIs and creating performance reports to identify trends, insights, and optimization opportunities · Detail-oriented with strong QA and problem-solving skills · Ability to manage multiple priorities in a fast-paced environment · Self-starter who can work independently and collaboratively · Proficiency in Microsoft Office, Google Workspace, and video conferencing platforms Preferred Qualifications: · Experience with Klaviyo and/or Attentive · Familiarity with e-commerce platforms, preferably Shopify · Experience with loyalty, subscription, or reviews platforms such as Yotpo, Ordergroove, and Okendo · Familiarity with analytics tools such as Google Analytics 4 (GA4) or Triple Whale · Beauty, skincare, wellness, or consumer products industry experience is a plus To apply, please email [email protected]