Digital Marketing Manager (Content & Social – Restaurant Brands)
About the position We’re hiring a hands-on Digital Marketing Manager to create content, manage social media, and drive engagement across multiple restaurant brands. This role is ideal for a mid-level marketer who enjoys being in restaurants, capturing real moments, creating scroll-stopping content, and using AI tools to work smarter. If you love food, social media, photography, and seeing your work drive real guest traffic — keep reading.
Responsibilities
- Create and execute digital content for multiple restaurant brands
- Capture on-site food, beverage, and lifestyle photography
- Produce short-form video, graphics, and promotional assets
- Edit and optimize photos and videos for social media, websites, and digital ads
- Maintain consistent brand voice and visual identity across all platforms
- Manage daily social media activity (Instagram, Facebook, TikTok, etc.)
- Build and maintain content calendars for promotions, LTOs, and events
- Monitor comments, messages, and reviews to support guest engagement
- Track performance metrics and adjust content strategies accordingly
- Use AI-powered tools to assist with content ideation, caption writing, scheduling, and optimization
- Test creative variations and improve workflow efficiency using modern marketing tools
- Stay current on digital marketing and AI trends relevant to restaurants
- Collaborate with operations and marketing teams on promotions and menu launches
- Ensure alignment between digital, in-store, and local marketing efforts
- Assist with email marketing, website updates, and basic digital advertising as needed
- Design in-store menus and promotional materials
Requirements
- 3–5 years of experience in digital marketing, social media, or content creation
- Hands-on photography experience, especially food or lifestyle photography
- Strong skills in graphic design and/or video editing (Canva, Adobe Creative Suite, CapCut, etc.)
- Experience managing multiple brands, locations, or accounts
- Strong copywriting and communication skills
- Familiarity with social media analytics and performance tracking
Nice-to-haves
- Restaurant, food, or hospitality industry experience
- Working knowledge of AI tools for content creation and marketing workflows
- Experience with email marketing platforms and website CMS tools
Benefits
- Competitive salary
- Employee discounts
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development