Director, CRM, Klaviyo, Email Marketing, Lifecycle, Loyalty
Job Description:
- Lead the end-to-end lifecycle strategy and automation roadmap
- Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
- Implement real-time data triggers and advanced segmentation
- Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
- Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
- Own platform performance reporting, journey audits, and continuous improvement cycles
Requirements:
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- You’ve worked with subscription, mobile-first, or physical/digital hybrid products.
Benefits:
- bonus
- benefits