Email and Content Marketing Specialist
Description Why UMP? UMP is a physician-led organization focused on transforming musculoskeletal care through innovation, collaboration, and operational support. This role allows you to be part of that mission—delivering high-quality spine care in a thriving clinical environment. Benefits: Healthcare Options: PPO, HDHP, and Surest plans with a $100/month tobacco-free discount Dental & Vision Insurance 401(k) with Annual Employer Contributions Additional Coverage: HSA/FSA, short- and long-term disability, life and AD&D, legal assistance, and more Employee Assistance Program (EAP): Employer-paid support for life’s challenges Generous Paid Time Off: Up to 4 weeks of PTO starting out. (Increases with tenure) 7 paid holidays + 2 floating holidays Bonus eligible Role Summary The Email and Content Marketing Specialist will be responsible for development and execution of our content and communication strategy for UMP and its partner practices throughout the country. The individual in this role will work closely with stakeholders and market leaders to create content that engages with our patient audience as well as internal team members. Essential Duties and Responsibilities (Other duties may be assigned) · Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity · Build email automations to deliver impactful content at relevant points of the patient journey · Create and manage editorial calendar to deliver timely content across digital platforms · Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email · Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables · Interview patients and providers to create content and stories that can be used across multiple channels · Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use · Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets · Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages) · Serve as the communications resource for HR & Cross-Departmental projects
Requirements
Qualifications · 2-4 years’ experience in content development and marketing communication · 1-2 years experience in email marketing and marketing automation · Bachelor’s degree in marketing, communications, journalism or similar majors · Prior advertising agency experience a plus; healthcare industry experience a plus · Experience in Salesforce Marketing Cloud (or similar email automation platform such as Hubspot or Adobe Marketo) · Exceptional writing and editing skills, with a strong attention to detail · Excellent organizational skills, with ability to self-manage workflow and different priorities · Able to consistently meet deadlines in a fast-paced environment · Confident using Canva, or similar design platforms, for social media creation · Track record of collaborating with others on the marketing teams to deliver business outcomes · A client service mentality – you understand that we exist to support and deliver for the practices that are part of UMP · Passion and infectious enthusiasm for marketing as a key growth driver · Great interpersonal, presentation and communication skills – ability to collaborate and work well with others; ability showcase your work and demonstrate how it connects with our business objectives