Email Marketing Specialist

Job Title: Email Marketing Specialist Employment Type: Contractual (with potential for extension based on performance) Location: India Work Schedule: US Business Hours (e.g., PST/EST/CST) Work Setup: Remote Position Overview We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement. This is a contractual role with the possibility of extension based on performance and business needs.

Key Responsibilities

Develop, execute, and optimize email marketing campaigns aligned with business goals Create and manage email calendars, workflows, and automation sequences Design and write compelling email copy that drives engagement and conversions Segment email lists and personalize campaigns for targeted audiences Monitor and analyze campaign performance (open rates, CTR, conversions, etc.) Conduct A/B testing to improve campaign effectiveness Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR) Collaborate with marketing, design, and content teams to align messaging Maintain and update email databases and CRM systems

Qualifications

Proven experience in email marketing or a similar role Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud) Strong understanding of email marketing best practices and performance metrics Experience with marketing automation and audience segmentation Basic knowledge of HTML/CSS for email formatting is a plus Excellent written communication and copywriting skills Strong analytical mindset with attention to detail Ability to work independently in a remote, fast-paced environment

Preferred Qualifications

Experience working with US-based clients or teams Familiarity with CRM systems and integrations Background in digital marketing or performance marketing What We Offer 100% remote work setup (Insert Budget) Opportunity to work with international teams Potential contract extension based on performance Exposure to diverse campaigns and industries Join Us Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders.