Enterprise Director of Digital Marketing
About Us
HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.
Overview
As the Digital Performance Manager, you will be at the forefront of our digital strategy, orchestrating and optimizing our online presence to drive revenue, increase bookings, and foster brand loyalty. Working closely with the Marketing team, you will leverage your expertise in digital marketing, data analytics, and technology to create targeted campaigns that resonate with our diverse customer base. Job Responsibilities: Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies that align with the hotel's overall objectives. Identify opportunities for growth and improvement in online performance and presence. Identify, test, and scale new digital acquisition channels. Plan and manage online advertising campaigns across various platforms, such as Google Ads, social media, and display networks. Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI). Generate and communicate analytic reports; Assist in formulating action plans and hosting performance calls with internal and external stakeholders. Oversee and enhance the hotel's search engine optimization (SEO) efforts to improve organic visibility and traffic. Develop and execute content marketing strategies to engage audiences and attract potential guests. Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized. Collaborate with web developers and designers to implement improvements and track website performance. Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects and provides video and digital support at HEI internal meetings. Manage and get maximum leverage out of relationships with external digital partners. Qualifications and Skills: Bachelor’s Degree, preferably in Marketing, Communications or related field. A minimum 3 years’ of experience in managing digital campaigns/performance marketing Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies. Experience with Google Analytics, Smartsheet’s, Search Console and Looker (formerly Google) Data Studio reports Background in search engine optimization pay-per-click advertising display advertising and email marketing Experience delivering against strict CPA, ROAS, LTV, and ROI targets. Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues. Ability to effectively communicate and influence at Property, Brand, Regional and Corporate level. Working knowledge of HEI Sales, Marketing and Revenue Management processes and procedures preferred.
Compensation
Salary Range: $120,000.00 - $125,000.00 Annually Tipped/Service Charge Eligible? No Discretionary Performance Bonus Eligible? Yes
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you! For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.