Field Marketing Specialist
About the role Raptor Maps is hiring a Field Marketing Manager to turn our in-person presence into a growth engine. You’ll own the Field Marketing roadmap end-to-end, which means you will be responsible for our industry event portfolio; RaptorCon, our flagship in-house conference; experiential demand-gen programs we run around our highest-priority accounts; and a customer loyalty program built on swag and in-person touchpoints. This is a highly cross-functional role where you’ll get to work with marketing, sales, customer success, and robotics on your campaigns. You’ll thrive if you are someone who can dream up memorable events and isn't afraid to run an out-of-the-box experiment and who has a growth marketer's instinct to measure each one against the pipeline it moves and influences. What you'll do Event Portfolio (In-Person & Virtual) Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement. Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact. Experiential Demand Generation Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. Partner with sales to build the target list and align on on account strategy Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline. Establish a measurement framework to help refine programs based on performance data and qualitative feedback Customer Loyalty Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones. Get creative with the what, when, and how; and create intentional moments that strengthen relationships. Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships. Qualifications 4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement). Track record of in-person programs that drove measurable, attributed pipeline Strong production instinct, with vendor and budget management chops Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together Marketing systems fluency, with HubSpot preferred.
Preferred Qualifications
Hands-on experience running account-based programs in close partnership with sales Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show) Customer advocacy or customer marketing experience Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators