Fractional CMO Needed to Drive Lead Gen for $1.5M Mastermind (Direct Response + Facebook Ads)
We run a $1.5M/year mastermind business in apartment investing and need a Fractional CMO to lead our marketing strategy, team, and campaigns—including Facebook ads. We’re not looking for more theory. We need someone to plug in, lead the team, and help us stop being the best-kept secret in the industry. We have - Validated, low-ticket and high-ticket offers (mastermind, DWY, DFY) - An existing marketing team (CRM, funnel builders, design) that executes well when led - Strong content and success stories ready to be leveraged We do not have enough leads—and that's where you come in. Your Mission Take ownership of lead generation and marketing execution by - Crafting a 90-day marketing calendar - Directing implementation across email, social, paid media, and webinars - Overseeing or delegating Facebook ad campaign strategy and execution - Making sure our funnel and CRM assets are being fully leveraged - Reporting weekly KPIs (leads, CPL, booked calls) You’re a Fit If You - Are a plug-and-play marketing strategist (think Alex Hormozi meets Ryan Deiss meets Dan Kennedy) - Have run growth campaigns for $1M+ coaching, mastermind, or service-based businesses - Can either run Facebook ad campaigns yourself or bring in a trusted buyer to manage them under your oversight - Can lead task-based marketers who need step-by-step direction - Love building repeatable, scalable machines (not one-time hacks) Tools We Use Keap/Infusionsoft, ClickFunnels, bolthires Drive, ChatGPT (we use AI heavily), Meta Ads Manager Time - 10–15 hours/week - 90-day contract to start (potential for long-term) If interested, please reply why you consider yourself the perfect candidate. Please include 1.A lead gen campaign you’ve run (with Facebook Ads involvement) 2. Whether you run Facebook ads personally or work with a trusted buyer 3. A brief explanation of how you'd lead a team with low critical thinking but solid execution 4. Links to your portfolio or results (optional but appreciated)