Fractional CMO — Scale a Multi-Brand DTC + QVC Portfolio ($20M+ Run-Rate)
Showtime Ventures is a Chicago-based consumer products company behind three growing brands under one umbrella:
- Clickfree+ — AI-powered photo & video backup device (50,000+ sold in a single QVC TSV; featured on CBS Mornings, Fox Weather Deals, GMA)
- Ice Box — Fireproof, water-resistant emergency document & estate organization kit (featured on QVC's America's Steals & Deals)
- Legacy Will — AI-guided will creation + physical estate planning kit (launching on CBS Mornings, Fox Weather Deals)
To date: 1M+ products sold, 48K+ QVC TSV units, 20M+ TV viewers reached, $20M+ revenue generated. We have proven product-market fit, distribution through QVC, GMA, CBS, Fox, and top national retailers, and strong TV-driven demand. What we need now is a Fractional CMO to architect the full marketing engine that converts our TV/retail momentum into a sustainable, omnichannel growth machine across all three brands. WHAT YOU'LL OWN
- Multi-brand marketing strategy and quarterly roadmap across Clickfree+, Ice Box, and Legacy Will
- Paid acquisition leadership across Google (Search, Shopping, PMax, YouTube), Meta, TikTok, and emerging channels — directly managing or overseeing specialists/agencies
- TV-to-DTC attribution playbook: turning every QVC/CBS/Fox/GMA airing into measurable lift across search, social, and direct
- Lifecycle & retention strategy (email/SMS, CRM, post-purchase, cross-sell between the three brands)
- Brand positioning, messaging architecture, and creative direction across the portfolio
- KPI dashboarding, marketing P&L ownership, and weekly executive reporting
- Hiring/managing internal marketers, freelancers, and agency partners
- Working directly with the founder and operations team
TARGET OUTCOMES (FIRST 90 DAYS)
- Unified marketing dashboard and CAC/LTV model across all 3 brands
- Channel-level ROAS targets set and tracking weekly
- TV airing → DTC conversion lift attribution model live
- 1 cross-brand lifecycle initiative launched (e.g., Ice Box → Legacy Will cross-sell)
YOU'RE A FIT IF YOU HAVE
- 8+ years in senior marketing leadership roles (CMO, VP Marketing, Head of Growth)
- Direct experience scaling DTC consumer products to $20M+ revenue
- Experience integrating retail/TV/QVC/HSN/As-Seen-On-TV channels with DTC
- Hands-on fluency with paid media metrics — you don't just manage agencies, you can audit them
- Strong lifecycle/CRM background (Klaviyo, Postscript, or similar)
- Comfortable operating as the senior marketing voice in founder/exec meetings
- Track record of building or leading marketing teams (in-house + agency)
BONUS POINTS
- Experience marketing estate planning, legal tech, or fintech-adjacent consumer products
- Experience with physical/digital hybrid products (hardware + software/AI)
- Existing relationships with TV/retail buyers or PR networks
ENGAGEMENT DETAILS
- Start: ASAP
- Commitment: 10–20 hrs/week, with flexibility around major launches and QVC airings
- Compensation: hourly or monthly retainer + performance bonus tied to ROAS / revenue milestones — open to discussion
- Initial term: 3 months, renewable
When applying, please address: 1. Walk us through a DTC brand you scaled past $10M — what channel mix got it there, and what would you do differently today? 2. We do significant volume through QVC and national TV. How would you build an attribution framework that connects a TV airing to DTC conversions across our brands? 3. Describe a time you led marketing across multiple brands or SKUs simultaneously. How did you allocate budget and avoid cannibalization? 4. Which 3 KPIs would you put on the wall in our first 30 days? Learn more about us at showtimeventures.tv. Looking forward to meeting the right operator.