Growth Marketer - REMOTE - SR008
Pearl Talent Growth Marketer Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. The Growth Marketer owns the strategy and execution of data-driven initiatives that drive acquisition, activation, retention, and revenue growth. This role blends experimentation, performance marketing, and lifecycle optimization—designing and executing campaigns across channels while continuously testing, learning, and scaling what works. You will act as the growth engine, identifying high-impact opportunities across marketing, product, and distribution channels. This role is ideal for analytical, execution-focused marketers who thrive in fast-paced environments, enjoy experimentation, and are motivated by measurable business outcomes. Your work will directly influence revenue growth, customer acquisition efficiency, and lifetime value. By identifying scalable channels and optimizing conversion funnels, you'll reduce CAC and improve ROI. Your experiments will generate insights that shape positioning, messaging, and go-to-market strategies. Your cross-functional collaboration will ensure growth initiatives translate into seamless, high-converting user experiences. Core Responsibilities
- Develop and execute growth strategies aligned with business objectives
- Own lifecycle marketing initiatives across Acquisition, Activation, Retention, Referral, and Revenue (AARRR)
- Plan and manage multi-channel campaigns across SEO, SEM, paid social, email, and content
- Conduct market, audience, and competitor research to identify growth opportunities
- Set campaign goals, budgets, and performance benchmarks
- Monitor performance and optimize campaigns to improve ROI
- Identify growth levers across marketing, product, and sales touchpoints
- Develop high-quality content for blogs, landing pages, email, and social channels
- Craft compelling value propositions and conversion-focused messaging
- Ensure content aligns with brand voice and broader growth strategy
- Collaborate cross-functionally on integrated content campaigns
- Distribute content strategically across owned, earned, and paid channels
- Maintain consistent messaging across the full customer journey
- Design and run A/B tests across ads, landing pages, and funnels
- Manage and optimize paid channels (Google Ads, Meta Ads, etc.)
- Test new acquisition channels, tactics, and growth loops
- Optimize email marketing for engagement and conversion
- Own SEO strategy including keyword research and on-page optimization
- Experiment with community, referral, partnership, or affiliate growth models
- Track performance using analytics and marketing automation tools
- Monitor key metrics such as traffic, conversion rates, CAC, LTV, and ROI
- Implement tracking infrastructure (UTMs, pixels, dashboards)
- Translate insights into clear, actionable optimization recommendations
- Identify top-performing channels and scale successful initiatives
- Report weekly and monthly on performance and business impact
- Partner with Product, Sales, Design, and Engineering teams
- Align growth initiatives with product roadmap and business priorities
- Coordinate creation of high-converting creative assets
- Improve lead quality and handoff processes with sales teams
- Present performance insights and recommendations to stakeholders
- Share learnings and best practices across the organization