GTM Lead - Swiper

Founding Account Executive — GTM & Commercial | AI Marketplace Startup | $160K Base + Equity + ~$200K OTE | Sydney / Melbourne / East Coast Remote The wholesale used car market moves billions of dollars a year in Australia. It runs on WhatsApp groups, phone calls, and personal networks. Nobody has built the platform to fix that. Swiper is doing it now — and they need the person to take it to market. What Swiper is building Car dealers buy and sell vehicles amongst themselves constantly. When an Audi dealer takes a Toyota trade-in they don't want, they need to move it fast. When a dealer group wants to source specific inventory, they're working their contacts. The B2B wholesale market is roughly the same size as the consumer market — and the infrastructure behind it is decades behind. Swiper is building an AI-native marketplace to change that. Intelligent pricing, automated matching, seamless mobile experience for both buyers and sellers. The vision is to bring modern marketplace mechanics into a category that's never had them. There's an MVP live today — two mobile apps and a backend, active conversations with dealer groups, and growing investor interest. The product is real. The market is real. Now it needs someone to sell it Why this hire matters This is Swiper's first commercial hire. You're not stepping into a sales function — you're building one. That means figuring out the GTM motion, establishing the first deals, and laying the operational foundations that everything else gets built on. The founder, brings 30 years of direct industry experience and dealer relationships. He'll be hands-on, backing you with market knowledge and opening doors. You won't be dropped into the deep end without support — but you will be the one driving. The right person here isn't just a good AE. They're someone who can sell and build — deal-maker and architect in the same role. Why this opportunity is worth taking seriously $160K base (experience-dependent) + equity + ~$200K OTE in year one if things track as planned First commercial hire — GTM motion is yours to design and own Equity at founding-team level (terms TBC pre-offer) Fully remote; field travel to dealerships is part of the job Hands-on founder with deep industry relationships actively supporting your pipeline Real path to CRO — this role scales with the business What you'll actually do Own new business end-to-end — outreach, discovery, demo, commercials, close — without SDR or SE support Build and test the GTM playbook: ICP, messaging, pitch, and sales process from scratch Hit the road — in-person dealer visits are core to how this product gets adopted Pursue partnership opportunities with dealer groups, fleet operators, and adjacent platforms Build the systems and processes that underpin commercial operations — CRM, pipeline discipline, reporting Lean into AI tooling to move faster: prospecting, outreach, research, pipeline management Feed market intelligence back to the product team to help shape roadmap priorities Present a technical product to non-technical buyers across multiple buyer types — SMB independents, dealer groups, fleet operators Who this suits You don't need to have sold into automotive before. What matters is that you've done this kind of thing before — building from scratch, without infrastructure, and making it work. You've taken a product to market in an early-stage environment. Not just closed deals — actually figured out who to sell to and how. You've run full-cycle sales: cold outreach through to close, without a team beneath you You can build as well as sell — processes, systems, playbooks. Not just pipeline. You know how to use AI tools to work faster and smarter — not as a gimmick, but as a genuine productivity lever You're mobile and comfortable in-person. This isn't a desk job. You can operate across different buyer profiles — from a one-person dealer who runs on gut feel to a dealer group CFO who wants an ROI model Why this is different Most early-stage AE roles are either pre-product dressed up as commercial opportunity, or junior execution roles dressed up as "founding." This is neither. The product is live. The market is proven to exist — it's just never had a proper platform. The founder knows the industry. And the commercial ceiling here is real: the person who builds this function has a credible path to running the business. The risk is real too. Pre-revenue. Ambiguous. Lots to figure out. If you want a stable pipeline and a defined comp plan, this isn't it. If you want to build something from nothing — with the support, the market, and the upside to make it worth it — this is the role. This role is to be filled by Pointer, it is not for Pointer. The successful candidate will also receive 12 months of ongoing training and support, including advanced training programs and access to communities for professional growth - All of which is provided by Pointer in addition to internal programs.