Lifecycle CRM Manager
Description TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics and Data Science programs. We're looking for a Lifecycle & CRM Growth Manager to own two strategic directions that directly impact revenue and business growth. You won't just send emails — you'll build systems that retain students, reignite motivation, and turn happy graduates into our best acquisition channel. What you will do Retention & Student Lifecycle - Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one - Build intelligent trigger-based sequences to support student motivation: reactivation campaigns, early warning interventions, and critical-moment nudges throughout the course - Reduce refund rates through timely, relevant communication — reaching students before they've made the decision to leave - Segment the database by behavior and lifecycle status to deliver the right message at the right moment through the right channel - Drive student engagement and activity through CRM: email, WhatsApp, and SMS Referral Growth - Build the referral channel as a system — not one-off campaigns, but a scalable mechanism for acquiring new students through existing ones - Design end-to-end referral flows: from trigger moment to referred student conversion - Test mechanics, offers, and timing; turn data into repeatable, scalable solutions Requirements - Fluent level of English. Knowing Spanish is a strong plus. - Proven experience in CRM / lifecycle / email marketing. - Ability to think strategically, not just follow briefs. - High attention to detail and operational discipline. - Strong writing skills with the ability to adapt tone across segments and funnels. - Experience with Customer.io is a strong plus. What we can offer you - Direct impact on revenue and core business metrics. - High autonomy to explore, test, and improve processes. - Competitive compensation. - Fully remote collaboration. - Work alongside an experienced, global professional team.