Makeup - In-House Content Creator for TikTok
The Mission Sonela Beauty is where high-science meets Ayurvedic ritual. We are looking for a Makeup-Obsessed Content Creator who can turn our "Cortisol Face" makeup solution into the next viral TikTok movement. You aren't just a face; you’re a trend-hunter and a performance-driven storyteller who knows how to blend "Education" with "Entertainment." Key Responsibilities 1. Content Mastery (15 Shoppable Videos and 5 Shoppable Posts/Month)
- Artistry:
Execute high-quality makeup looks ranging from the "No-Makeup Makeup" look to more editorial, "stress-free" glow-ups. You must be skilled at application and demonstrating product payoff.
- Trend Execution:
Identify trending audios, filters, and formats within minutes of them blowing up and translate them into the Sonela brand voice.
- Edutainment:
Create "fun" first content, think skits, POV style, "Expectation vs. Reality," and relatable stress-management humor, that subtly weaves in our adaptogenic benefits. 2. Strategy & Growth Collaboration
- Weekly Brainstorms:
Meet weekly with the social media team to brainstorm weekly concepts based on current platform data and competitor gaps.
- Performance Reporting:
Analyze what’s working. You’ll look at the "hook" rates, watch time, and shares of your videos to report back on what our audience actually wants to see.
- Community Management:
Manage the daily "vibe" in the comments. You’ll be the one sparking conversations, answering shade (with grace), and building a cult following. 3. Production & Posting
- End-to-end ownership: Scripting, filming, lighting (must have a clean, high-end setup), and fast-paced editing.
The Must-Haves
- Makeup Pro:
You don't need a license, but you need skills. You know how to talk about "undertones," "skin-texture," and "finish" like a pro.
- Trend-Obsessed:
You spend more time on TikTok than you’d like to admit. You know a trend is coming before it hits the mainstream.
- Analytical Mind:
You aren't afraid of the "View Insights" button. You want to know why a video flopped so you can make the next one better.
- Personality:
High energy, witty, and comfortable being the "face" of a luxury brand.
Requirements
- Based in the US or
Canada .
- A portfolio that proves you can create
engaging, entertaining beauty content (not just static reviews).
- Experience with TikTok's native features and advanced editing apps (CapCut).