Marketing Analyst, Strategy & Planning, Global Marketing & Communications (Houston, TX)

About the position HPE is seeking a driven Marketing Analyst to support the Strategic Planning in shaping marketing investment decisions and measuring marketing impact. This role will build quantitative models, synthesize market and marketing insights, field analytics requests, and help evaluate tradeoffs across channels and initiatives. The ideal candidate is a data-driven, highly curious analytic professional who is comfortable turning complex modeling into executive-ready insights and recommendations.

Responsibilities

• Build, maintain, and present investment and ROI models to support annual planning and scenario analysis (multi-year, channel-level, campaign-level).
• Quantify incremental impact of marketing activities using appropriate methods (attribution, experiment analysis, marketing mix/econometric modeling, uplift testing) and translate results into actionable recommendations.
• Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
• Manage analytics requests related to marketing and communications KPIs and ROI from partners across marketing, communications, product, and finance; prioritize requests, set timelines, and deliver robust analyses.
• Evaluate investment tradeoffs and sensitivity across channels, segments, and tactics both during annual planning and on an ongoing basis; surface clear decision frameworks and recommended allocation shifts.
• Create concise, executive-ready presentations and dashboards that communicate findings, assumptions, and implications for strategy and spend.
• Partner closely with marketing leads, communications, finance, and data engineering to ensure data integrity, alignment on KPIs, and adoption of insights.
• Contribute to continuous improvement of measurement standards, modeling approaches, and reporting processes.

Requirements

• 5+ years of progressive experience in marketing analytics, marketing ROI measurement, strategic planning, or management consulting with a strong analytics focus or Post Grad + 3 years experience. MBA preferred.
• Demonstrated experience building financial/ROI models, scenario analysis, and presenting results to senior stakeholders.
• Strong quantitative skills and familiarity with attribution methods, MMM/econometrics, experimentation/uplift, forecasting, and financial tradeoff analysis.
• Experience with BI and visualization tools (Tableau, Looker, Power BI) and creating concise dashboards and presentations.
• Excellent written and verbal communication skills; ability to explain analytical concepts and assumptions to non-analytical stakeholders.
• Strong project management and stakeholder management skills; comfortable prioritizing competing requests in a fast-paced environment.
• Bachelor’s degree in marketing or a quantitative discipline (e.g., economics, statistics, engineering, business). MBA and/or consulting background preferred.

Nice-to-haves

• Strategic mindset with curiosity about market dynamics and customer behavior.
• High attention to detail and rigor in modeling and data interpretation.
• Collaborative, high-performing work style; able to influence cross-functional teams.
• Comfortable working with imperfect data and making disciplined, defensible recommendations under uncertainty.

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.