Media Buyer
The Media Buyer, reporting to our Senior Media Buyer in the Growth department, will join our skilled and data-driven team of media buyers and advertising specialists, focusing on purchasing media for TikTok, Pinterest, Snapchat, and emerging platforms. This individual will work collaboratively on planning advertising strategies, determining KPIs, monitoring and analyzing ad performance data, and proving ROI across channels. This is a full-time (40h/week), salaried, remote position with a compensation range of MXN $30,000 to $35,000 per month.
Responsibilities
Manage media buying for TikTok, Pinterest, Snapchat, and up-and-coming additional channels. Partner with the Sr. Media Buyer and Creative Strategist for planning and creative development of ads. Track and analyze ad data, focusing on metrics around efficiency and performance, including ROI, CPA, and conversions. Develop and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels. Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection. Work with Brand, UGC, and Video Editing teams to ensure alignment with best practices, new trends, and brand voice in all ad content. Communicate with internal team members and external tech partners for timely updates, information sharing, and planning. Adhere to relevant merchant and other compliance guidelines. Some travel (<5%) may be required on an as needed basis, with advance notice provided to the employee.
Qualifications
Minimum 3 years of media buying experience; CPG or brand experience preferred but not required. Creative strategy experience with proficiency in utilizing data to determine direction and objectives. Experience with NorthBeam, Prescient, Motion, or similar platforms preferred. Demonstrated work in translating data into optimizing advertising to reach and exceed KPIs. Experience with TikTok strongly preferred; experience with TikTok Shop, Pinterest, and Snapchat is a plus. Strong knowledge in targeting tactics, testing, and reporting. Professional level of fluency in written and spoken English required. Collaborative team player who can communicate effectively cross-functionally and with external partners. Comfortable in a fast-moving environment; capable of managing competing priorities. Physical Requirements Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. This role involves sitting most of the time but may also involve moving for brief periods of time.
Benefits
Summary Competitive compensation, commensurate with experience. Paid time off. Paid sick time. Paid holidays. Medical insurance. Aguinaldo. The Culture at MaryRuth’s We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone. We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth’s celebrates inclusion and is committed to equal opportunity employment. MaryRuth’s is committed to the principles of equal employment opportunity. We provide employment opportunities without regard to age, race (including traits historically associated with race, such as hair texture and protective hairstyles), color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information, marital or civil union status, veteran or military status, status as a victim of domestic violence, sexual assault, or trafficking, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of the employment relationship, including recruiting, hiring, placement, training, promotion, compensation, and termination. Where applicable, MaryRuth’s complies with local employment and labor laws in the jurisdictions in which it operates.