Paid Media Program Manager

Title: Paid Media Program Manager Location: Remote Job Type: Contract (6 Months) Compensation: $25 - $30 p/h W2 Industry: Global Technology -

About the Role

Our client, a global leader in technology solutions supporting industries such as construction, geospatial, transportation, and agriculture, is seeking a Paid Media Program Manager to drive strategic growth across paid marketing channels. This role focuses on building and scaling paid media programs that enhance performance, improve audience targeting, and support long-term marketing success. This is a highly strategic position responsible for developing frameworks, launching new channels, and enabling global teams with the tools and processes needed to execute effectively. This role does not manage day-to-day campaign execution but instead builds the foundation that ensures paid media initiatives are scalable, measurable, and aligned with business objectives.

Job Description

The Paid Media Program Manager will lead the activation and expansion of paid media programs, with a focus on innovation, audience integration, and operational excellence. This individual will partner cross-functionally with Marketing Operations, Analytics, Product Marketing, and external agencies to drive program success. Key responsibilities include:

• Identify, evaluate, and launch emerging and strategic paid media channels (e.g., software review platforms, social platforms, programmatic, and retail media networks)
• Develop channel strategies, use cases, and audience frameworks aligned to the full marketing funnel
• Build scalable program frameworks, including testing roadmaps, success criteria, and enablement documentation
• Partner with data and marketing operations teams to activate first-party data and intent-based audience segments (including 6sense integrations)
• Establish governance for audience segmentation, naming conventions, refresh cadences, and QA processes
• Improve targeting accuracy through lifecycle segmentation, suppression strategies, and data-driven audience management
• Develop and manage third-party review generation programs across platforms such as G2 and Capterra
• Collaborate with product marketing and customer-facing teams to align messaging, proof points, and campaign goals
• Create and implement landing page and campaign best practices focused on conversion optimization and user experience
• Build program documentation, templates, and workflows to enable scalability across global teams
• Provide training and onboarding support for new tools, platforms, and programs
• Maintain a strategic roadmap aligned with business priorities and growth opportunities
• Partner with external agencies to support campaign deployment, with a strong emphasis on strategy and program oversight

Qualifications

Required Qualifications:

• 5+ years of experience in paid media, with a focus on program strategy, campaign frameworks, and channel expansion
• Hands-on experience with the 6sense advertising platform, including campaign setup and audience activation
• Strong understanding of multi-channel paid media, including brand, programmatic, and out-of-home (OOH) advertising
• Experience managing audience segmentation, data integrations, and lead generation workflows
• Proven ability to build scalable processes, templates, and program frameworks
• Experience developing and managing review generation campaigns across software review platforms (e.g., G2, Capterra)
• Strong analytical mindset with the ability to define success metrics and measure program performance
• Experience working cross-functionally with stakeholders across marketing, analytics, and operations
• Experience in SaaS or enterprise-level organizations

Preferred Qualifications:

• Experience working in both B2B and B2C marketing environments
• Familiarity with global campaign enablement and multi-region program rollout
• Experience collaborating with external media agencies for execution and optimization
• Knowledge of landing page optimization, CRO principles, and campaign-to-site alignment
• Background in marketing technology ecosystems, including tracking, targeting systems, and data flows

Benefits

Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.

How to Apply

Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps! Equal Opportunity Statement As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you! #ZR #IT.Indeed #LI-CF1 #LI-Remote