PPC/SEO Specialist
ABOUT TRIBUTE TECHNOLOGY: At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, Ukraine and India. ABOUT YOU: As the PPC/SEO Specialist, you will play a critical role in managing and optimizing our clients' PPC and SEO strategies. This position requires a deep understanding of PPC and SEO best practices, strong communication skills. You will work closely with the Agency Manager and other digital marketing specialists to ensure our clients receive a seamless experience across marketing channels. This role is client-facing and demands an individual who can articulate PPC, and SEO strategies in an easy-to-understand manner. WHAT YOU'LL DO:
- PPC Campaign Management: Execute and optimize multiple Google Ad campaigns and accounts simultaneously.
- Own SEO performance Strategy: Demonstrate the ability to quickly assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality.
- Define optimization framework and accountability:Adapt a documented, repeatable SEO process that includes baseline audits, clear success metrics, ongoing health checks, and action plans—ensuring SEO strategies are continuously adjusted based on data, competitive movement, and client performance, not left static after launch.
- Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
- Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization.
- Client Interaction: Serve as a client-facing expert, discussing SEO and PPC strategies in a clear and understandable way.
- Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
- GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies.
- Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
- In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.
WHAT YOU'LL NEED:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in PPC and SEO management, preferably within a marketing agency.
- Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs.
- Advanced understanding of local search and Google Business Profile claiming and optimization.
- Strong interpersonal skills with the ability to build rapport and trust with clients.
- Proven track record of developing and implementing successful SEO and PPC strategies.
- Excellent verbal and written communication skills.
- Ability to multitask, prioritize tasks, and manage time effectively.
BENEFITS:
- Remote in North America
- Great benefits package (Retirement savings plan, health, vision, dental, PTO, Paid Holidays…)
- Outstanding collaborative work environment
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. We are not sponsoring visas for this role at this time.