Product Manager, Ads Platform - Audience Measurement
About the position At Netflix, our mission is to entertain the world. We are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers. Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. We are looking for a Product Manager in the advertising space who is excited to join us on this journey. This PM will be responsible for a global suite of ads measurement products focused on audience measurement. This role will focus on building integrations with third-party measurement partners, streamlining measurement activation across direct-sold and programmatic campaigns, and driving performance improvements. It will also support our reporting for our growing slate of live events.
Responsibilities
- Partner with engineering and design teams to launch products that meet the needs of both advertisers and Netflix’s account and ad operations teams
- Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement to Netflix’s advertisers
- Collaborate with cross-functional teams in sales, ad operations, marketing, strategy, policy, and legal to bring products to market and increase adoption
- Be an expert on the methodologies of our growing measurement suite, including audience reach and brand lift
Requirements
- 5+ years of Product Management experience with a proven record of successfully launching and scaling platforms
- Delivered a roadmap and executed on ad measurement products, particularly in the audience reach or live measurement space
- Has a thorough understanding of the ads measurement and identity ecosystems, including CTV experience and familiarity with measurement and ad tech vendors
- Has experience collaborating closely with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teams
- Has experience collaborating with Engineering, Data Science, and other Product Teams.
- Has familiarity with data clean rooms
- Has familiarity with legal compliance and the changing landscape of ads data privacy regulations around the world
Nice-to-haves
- experience working with Joint Industry Committees is preferred
Benefits
- Health Plans
- Mental Health support
- a 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- paid leave of absence programs