Product Marketing Lead

Why this role, why now Ninety is at an inflection point: the product is evolving quickly and the business is ready to level up how we take new capabilities to market. We’re opening a new PMM seat to help strengthen four things that will materially move the business: Launch excellence: clearer messaging, tighter cross-functional execution, and better rollout outcomes Lifecycle growth: campaigns that improve trial conversion, expansion, and retention Sales enablement: as our product and go-to-market evolve, we need sharper, more consistent narratives and enablement that help Sales and CS convert, expand, and retain SMB customers with confidence. Customer insight: a consistent feedback loop that informs roadmap and go-to-market decisions We’re looking for someone who can build repeatable systems and raise the bar for what “great” product marketing looks like in a lean, high-impact environment. What you’ll own Messaging and positioning: clarify the story, align stakeholders, and make it show up consistently in the product and market. Launches: plan and drive execution with cross-functional partners, keep timelines real, and make launches land. Lifecycle growth: build and run campaigns for trial users and customers tied to clear performance goals. Sales enablement: build and maintain the core enablement kit (talk tracks, positioning, objection handling, competitive context, and simple assets) so Sales and CS can execute consistently. Customer insights: research, synthesize, and turn learnings into decisions and action. Measurement and optimization: set clear success metrics, partner with RevOps on reporting, and iterate fast based on performance data. What success looks like In 6 months, you will: Own multiple launches end-to-end (positioning, messaging, GTM plan, enablement, rollout) in close partnership with Product, Sales, CS, and RevOps. Ship lifecycle campaigns that improve trial conversion and customer expansion, translating real customer problems into simple, executable plays (including working in Gainsight when needed). Stand up the first version of Ninety’s Insights Engine: ongoing customer research, synthesis, and clear outputs teams actually use. In 12 months, you will: Establish a steady operating cadence for launches and campaigns that the org can run confidently (even with a lean team). Drive measurable improvement in product usage/adoption, free trial-to-paid conversion, expansion, and retention. Mature the Insights Engine into a dependable loop that continuously sharpens messaging, roadmap bets, and campaign performance. Lead or strongly influence competitive positioning as it becomes a priority. What we’re looking for You’ll be successful here if you’ve personally done most of the following: Built or materially leveled up PMM in a lean B2B SaaS environment (you’ve helped create the motion, not just operate inside one). Led launches end-to-end with cross-functional stakeholders and clear success metrics. Owned messaging work that changed market understanding and improved GTM effectiveness. Run or co-owned initiatives tied to lifecycle/growth motions tied to conversion, expansion, and/or retention. Worked in a world with PLG + SLG, ideally selling to SMBs (not enterprise-only). Comfortable moving with imperfect data, learning fast, and iterating. Willing to get tactical when needed (including working directly in tools like Gainsight or HubSpot) while keeping the work focused and easy for partners to execute. This won’t be a fit if you prefer Pure strategy with a separate team to “do the doing” Highly resourced environments where systems already exist Narrow, order-taking roles vs. owning outcomes Slow-paced, siloed teams