[Remote] Digital Growth Senior Manager

Note: The job is a remote job and is open to candidates in USA. SmartRent is revolutionizing how people live and work with their end-to-end platform designed for the rental housing industry. The Digital Growth Senior Manager will be responsible for the end-to-end lifecycle of digital campaigns, ensuring the message reaches the right audience through various digital channels.

Responsibilities

• Lead the strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, and Email)
• Build, test, and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing Cloud
• Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects, ensuring the Sales team has a steady stream of qualified pipeline
• Direct-buy and manage campaigns across LinkedIn Ads and major digital ad networks, optimizing for conversion
• Track the full funnel. You’ll be responsible for reporting on campaign ROI, conversion rates, and cost-per-acquisition (CPA) using Salesforce dashboards
• Maintain the integrity of data flowing between ZoomInfo, Pardot, and Salesforce to ensure seamless lead routing

Skills

• 3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment
• 3–5 years of hands-on experience specifically within Pardot aka Salesforce Marketing Cloud. (Trailhead certifications are a plus). Proficiency in tag, keyword and SEO best practices, optimization and management. Experience using Salesforce CRM
• Proven track record of managing $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic display networks
• High proficiency in ZoomInfo (Marketing & SalesOS) for list building, intent monitoring, and database enrichment
• You don't just export data; you interpret it. You should be comfortable with A/B testing frameworks and multi-touch attribution models
• Experience working alongside marketing, sales, enablement, graphic and web designers to provide clear briefs that result in high-performing assets
• Previous experience working for a SaaS company or tech startup with enterprise solutions
• Experience in Property Management, Real Estate Technology, or Multifamily vendor marketing
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Strong understanding of the B2B sales funnel and pipeline generation

Benefits

• Medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions
• Flexible and generous PTO (because we know how important work-life balance is)
• A competitive 401(k) with employer contributions
• Paid parental leave
• Discounted insurance plans for pets and legal services
• An employee stock purchase plan to help you invest in your future

Company Overview