Remote Digital Marketing Lead | Growth & CRO Expert
Digital Marketing Specialist job at atqleads. Visalia, CA. This is a remote position.Summary:We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize integrated digital marketing campaigns across multiple channels. This role is critical in driving brand awareness, lead generation, and customer engagement through data-informed strategies. The ideal candidate will possess a strong command of digital marketing tools, analytics, and emerging trends, with a proven ability to deliver measurable growth. You will collaborate closely with cross-functional teams to align marketing initiatives with business goals and ensure consistent, high-impact messaging across all digital touchpoints.Responsibilities:Develop and implement comprehensive digital marketing strategies across email, social media, SEO/SEM, and paid advertising platformsMonitor, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and CRM systemsOptimize digital content and landing pages for conversion rate improvement and user experienceManage and grow email marketing campaigns, including segmentation, automation, and A/B testingConduct market and competitor research to identify opportunities and inform strategyCollaborate with design and content teams to produce compelling, on-brand digital assetsStay up to date with industry trends, platform updates, and best practices in digital marketingRequirements Bachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in digital marketing, with proven success in campaign management and performance optimizationProficiency with Google Analytics, Google Ads, Meta Ads, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO toolsStrong understanding of conversion rate optimization (CRO) and A/B testing methodologiesExcellent English written and verbal communication skills, with attention to detail and analytical mindsetAbility to manage multiple projects simultaneously in a fast-paced environmentExperience with marketing automation and CRM systems is a plusExperience with Framer is a plusExperience with AI and automation tool such as Make and Zapier is a plus.Benefits Unlimited PTOsFully remote work environment#J-18808-Ljbffr Remote Skills: A/B Testing, Advertising, Analysis Skills, Artificial Intelligence (AI), Automation, Best Practices, Brand Marketing (Branding), Campaigns, Communication Skills, Competitive Research, Contract Research Organization (CRO), Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Detail Oriented, Email Marketing, English Language, Google Analytics, Industry/Trade Analysis, Lead Generation, Market Research, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Strategy, Multitasking, Online Marketing, Performance Analysis, Presentation/Verbal Skills, Project/Program Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Trend Analysis, Website Conversion, Work From Home, Writing Skills About the Company: Carlsbad Tech