[Remote] Director, Strategy (Influencer Marketing)
Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Director of Strategy (Influencer Marketing) will lead a high-performing team, develop integrated marketing strategies, and act as a strategic advisor to clients and stakeholders, ensuring the agency operates efficiently and drives business growth.
Responsibilities
- Lead and mentor a high-performing team by providing clear direction, managing daily deliverables, ensuring accountability, conducting performance reviews, and creating individualized career growth and development plans for team members
- Lead and direct proposal development processes, ensuring seamless project management and delivering exceptional client outcomes
- Design and implement training programs to equip team members with cutting-edge skills and adapt to evolving industry trends
- Develop strategic resource planning frameworks to optimize team capacity, balance workloads, and maintain high-quality deliverables
- Collaborate with leadership to define and execute the department's vision, aligning team goals with organizational objectives
- Architect integrated marketing strategies that leverage multi-channel approaches to achieve measurable client success and business growth
- Provide strategic advisory to clients and internal stakeholders, translating complex challenges into actionable, innovative solutions
- Partner cross-functionally with internal teams to ensure consistent alignment with client objectives and brand strategies
- Lead the development of frameworks and processes to streamline strategic collaboration across departments and enhance efficiency
- Identify and capitalize on business opportunities through a deep understanding of market trends, client needs, and competitive landscapes
- Drive the creation of compelling pitch materials that articulate strategic visions and showcase the value of proposed campaigns
Skills
- 8+ years of experience at an agency working within the social, creative, business development, and/or strategy spaces
- 4+ years of experience managing a team of 3 or more direct reports
- Extensive experience in all areas of marketing, specifically social, content, and influencer marketing
- A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies
- Entrepreneurial spirit and a passion for innovation
- A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns
- Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
- Excellent communication, presentation, and interpersonal skills
- Ability to lead cross-functional teams and work collaboratively in a fast-paced environment
- Bachelor's degree in marketing, communications, or a related field
- Experience working directly with brands and at agencies
Company Overview