[Remote] Fractional Social Media & Community Manager
Note: The job is a remote job and is open to candidates in USA. Emora Health is building a mental health platform for the new generation, helping kids, teens, young adults, and parents access therapy and mental health support. They are seeking an experienced Social Media & Community Manager to oversee the day-to-day operations of their organic social channels, manage content, engage with the community, and shape their social presence.
Responsibilities
- Own the day-to-day management of Emora's organic social channels
- Schedule and publish content across all platforms
- Maintain and manage the social content calendar
- Ensure content is optimized for each platform
- Coordinate closely with the Director of Creative Marketing on upcoming content and campaigns
- Monitor and respond to comments and conversations across all social platforms
- Engage with followers in a thoughtful, authentic, and brand-aligned manner
- Monitor comments on both organic and paid content
- Escalate sensitive mental health, customer support, or clinical conversations to the appropriate internal team
- Help foster a positive and supportive online community
- Identify social trends, platform shifts, and emerging content opportunities
- Bring proactive content ideas and recommendations to the team
- Help develop recurring content series and community-building initiatives
- Collaborate on content concepts, hooks, and messaging
- Identify opportunities to participate in relevant cultural and platform conversations in a brand-safe way
- Track engagement and channel performance
- Share regular insights and recommendations
- Surface content opportunities based on audience behavior and platform trends
Skills
- 3+ years of social media management experience
- Proven experience managing brand accounts across multiple platforms
- Strong understanding of Instagram, Facebook, Threads, TikTok, LinkedIn, and YouTube
- Excellent writing and communication skills
- Strong organizational skills and attention to detail
- Experience owning content calendars and publishing workflows
- Strong community management instincts
- Ability to work independently and proactively
- Ability to learn and work with a suite of in-house insights and creative pipeline tools
- Comfortable working directly within native social platforms
- Experience in healthcare, mental health, parenting, education, or wellness
- Experience working with startups
- Copywriting experience
- Strong visual taste and content instincts
- Understanding of basic design principles and what makes content perform on social platforms
- Experience identifying and capitalizing on social trends in a thoughtful, brand-safe way
Company Overview