[Remote] Marketing Automation Specialist

Note: The job is a remote job and is open to candidates in USA. Sparks Group is a well-established and world-renowned Association seeking a Marketing Automation Specialist for a long-term, fully remote opportunity. The role involves deploying email campaigns, utilizing the Eloqua Marketing Automation Platform, and collaborating with internal partners to analyze campaign metrics.

Responsibilities

• Deploy one-off and recurring email campaigns for internal partners across the Association
• Use Eloqua Marketing Automation Platform to create automated campaigns
• Build emails within an email marketing platform using WYSIWYG and HTML editors
• Work within our established email request and review/approval processes, including usage of the team’s Litmus email testing software
• Build a working relationship with internal partners and act as an internal consultant
• Assist with analysis of campaign metrics and provide actionable insights to partners

Skills

• Bachelor's degree in Marketing or equivalent experience
• Minimum 2-5 years of experience in digital marketing or marketing automation
• Experience with Email Marketing tools (ConstantContact, SendGrid, Mailchimp, etc.)
• Experience with Marketing Automation platforms is a big plus (Eloqua, Pardot, Marketo, etc.)
• Familiarity with HTML is highly desired
• Ability and desire to learn new software, skills, and processes
• Ability to organize, prioritize, and manage multiple projects in a fast-paced environment
• Demonstrable communication skills and understanding of email marketing analytics

Company Overview