[Remote] Social Media & Influencer Manager
Note: The job is a remote job and is open to candidates in USA. The Sage Group's Client is seeking a Social Media & Influencer Manager to enhance their social media presence and develop an influencer program. This role involves crafting content strategies, managing partnerships, and optimizing social media performance across various platforms.
Responsibilities
- Develop and execute a social media strategy across key platforms (LinkedIn, X, YouTube, etc.)
- Manage day-to-day execution of social media calendar and audience engagement
- Develop social plans for major product launches, events, and initiatives
- Own the LinkedIn newsletter as a key owned-media channel
- Lead a comprehensive influencer strategy:
- Lead an employee advocacy program that activates employees as authentic brand ambassadors
- Manage creator partnerships and external content collaborations
- Partner with executives to develop their thought leadership presence on social
- Collaborate with internal and external stakeholders to cultivate relationships with industry voices and analysts to amplify brand credibility
- Partner with cross-functional teams to identify social opportunities, including product marketing, campaigns, events, content, and creative teams
- Track, analyze, and report on performance metrics to optimize strategy and demonstrate impact
- Stay ahead of platform trends, algorithm changes, and emerging channels
Skills
- 5+ years experience managing social media or influencer marketing
- Deep working knowledge of social best practices across popular social media platforms
- Experience building or scaling influencer/advocacy programs from the ground up
- Exceptional writing skills and ability to craft compelling posts/campaigns for complex products
- Proficiency with tools, such as Figma, Photoshop, and Canva
- Strong relationship-building and stakeholder management skills — with executives, creators, and external partners
- Data-driven mindset with fluency in social analytics tools
- Ability to adapt and flex as priorities evolve. Things move fast here!
- Portfolio required
- Bonus: Basic Video editing
Company Overview