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[Remote] Sr Product Marketing Manager

Work from home Full-time role Hiring

Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform empowering lifestyle creators to monetize their content. The Senior Product Marketing Manager will lead Product Marketing, developing go-to-market strategies and compelling narratives to drive product adoption and revenue.

Responsibilities

  • Own end-to-end go-to-market strategy for launches and key initiatives
  • Develop clear, differentiated positioning, messaging, and value propositions
  • Translate complex product capabilities into compelling, customer-facing narratives
  • Act as the connective tissue across Product, Brand, Sales, and Customer Success
  • Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
  • Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
  • Use AI to accelerate content creation, messaging, and GTM execution
  • Translate AI-powered product capabilities into clear customer value
  • Apply AI to improve personalization, experimentation, and performance insights
  • Partner with Product to inform roadmap through market and customer insights
  • Align with Marketing and Revenue to connect roadmap, campaigns, and channels
  • Integrate product-led and sales-led motions into a unified GTM strategy
  • Define segments and personas to guide targeting and positioning
  • Conduct competitive analysis and identify differentiation opportunities
  • Use data and feedback to continuously refine messaging and GTM strategy

Skills

  • 7–10+ years in Product Marketing or related roles
  • Proven track record owning GTM strategies that drive adoption and revenue
  • Strong storytelling skills—able to make complex products simple and compelling
  • Experience working cross-functionally with Product, Sales, Marketing, and CS
  • Ability to operate independently and build from zero in a team-of-one environment
  • Strong analytical skills; comfortable using data to inform strategy and measure impact
  • Experience using AI tools to improve workflows, insights, or outcomes
  • High curiosity and adaptability with emerging technologies
  • A mindset focused on seizing opportunities and moving with urgency
  • Dedication to fierce prioritization and operational excellence
  • Adaptability to a dynamic, fast-moving environment
  • A growth mindset and openness to feedback
  • SaaS, marketplace, creator economy, or digital platforms preferred

Benefits

  • A remote-first, productivity-first environment
  • Competitive compensation and benefits package to meet the needs of you and your family
  • 401(k) with LTK company matching
  • Medical Insurance, Vision Insurance, Dental Insurance
  • Paid Maternity Leave and Paid Paternity Leave
  • Summer Fridays and Flexible PTO

Company Overview

  • LTK is a marketing company that offers retail sales and shopping apps. It was founded in 2011, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://company.shopltk.com/.
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