[Remote] Vice President, Marketing Technology & Digital Marketing
Note: The job is a remote job and is open to candidates in USA. Brown & Brown is seeking a Vice President, Marketing Technology & Digital Marketing to join their team. This role will lead the MarTech roadmap and digital marketing efforts, focusing on enhancing the digital customer experience and optimizing marketing automation for better business outcomes.
Responsibilities
- Own enterprise digital marketing and MarTech as a primary growth engine, directly accountable for pipeline acceleration, revenue impact, and organic growth
- Convert executive growth priorities into aggressive, multi-year digital and MarTech roadmaps, tightly sequenced to unlock scale, speed, and measurable sales impact
- Allocate investment across paid, owned, and earned channels to maximize ROI, with clear performance targets for SEO, PPC, demand generation, and conversion
- Optimize high-impact digital channels and platforms (website, portals, email, apps) to drive acquisition, cross-sell, and producer productivity across the customer lifecycle
- Integrate lead generation, routing, CRM, and campaign execution to increase sales velocity, improve win rates, and eliminate leakage across the funnel
- Enforce governance, standards, and performance KPIs tied to pipeline contribution, sales-qualified leads, conversion rates, and revenue outcomes
- Continuously deploy emerging technologies and automation to scale growth, improve forecasting accuracy, and create a durable competitive advantage
Skills
- Bachelor's degree in marketing, information technology or a related field; advanced degree preferred
- Minimum of 10 years of experience in digital marketing transformation and marketing technology
- Exceptional analytical skills and attention to detail
- Experience building and scaling cross-functional programs from concept to completion
- Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, SEM and attribution models
Benefits
- Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Free Mental Health & Enhanced Advocacy Services
- Paid Time Off, Holidays, Preferred Partner Discounts and more.
Company Overview