Senior SEM Specialist
About the position Revisible, a vSplash brand, helps small businesses get found and recommended across Google, local platforms, and AI-driven search. We partner with SMBs across the U.S. and India to improve online visibility, strengthen local presence, and generate customer demand through search and digital marketing.
Responsibilities
- Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen.
- Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic.
- Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US.
- Create and optimize ad copy for India and U.S. audiences.
- Own budget allocation across platforms and markets, shifting spend based on performance data.
- Work with the sales team to define qualified leads and optimize campaigns toward that definition.
- Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly.
- Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals.
- Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
- Implement offline conversion imports so platforms optimize on actual sales, not just form submissions.
- Identify and resolve tracking gaps proactively.
- Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency.
- Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken.
- Manage negative keyword lists and audience exclusions to control wasted spend.
- Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform.
- Work with SEO, content, website, and sales teams on integrated acquisition efforts.
- Recommend landing page and conversion improvements based on campaign data.
Requirements
- 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses.
- Hands-on experience with campaigns in both India and the US.
- Proficient in conversion tracking: Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI.
- Ability to write effective ad copy for India and U.S. audiences
- Comfortable with CPL analysis and independent spend decisions.
Nice-to-haves
- Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile
- Landing page optimization or CRO background
- Zapier, Make, or Apps Script for workflow automation
- CRM familiarity
- Google Ads certification
Benefits
- Full campaign ownership across two markets from day one.
- Direct visibility into sales outcomes — not just pipeline metrics.
- Exposure to India and US market dynamics within a single specialist role.
- Work at the intersection of paid search, local SEO, and AI-driven discovery.
- Growth path into broader performance marketing and digital acquisition roles within vSplash.