Social Media Creative Strategist

Description: Who is PETA’s social team? Our social media team comprises creators, coordinators, and managers who strategize and create engaging content to raise awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our work has been featured in countless media outlets, from Late Night with Seth Meyers to CNN to The New York Times to The Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team, you will be making an impact. Position Objective: Focus on driving a social-first strategy, creatively getting animal messaging into the culture, and taking responsibility for the production of consistent storytelling through content generation across platforms Primary Duties and Responsibilities:

• Contribute to strategy and content creation across current and emerging social platforms, analyzing content for success and applying a sophisticated understanding of PETA’s mission, priorities, and goals to reach and expand influence to various platform audiences
• Design and produce emotionally evocative, story-based content, including persuasive, accurate, and engaging copy and well-designed imagery, understand and promote design and copy cohesion, leveraging style, function, and motion
• Stay current and ahead of industry trends, and perform research to refine content strategies
• Write thoughtful, persuasive, creative copy from the smallest CTA to the most inspiring headline
• Liaise and successfully fulfill the social media marketing needs of cross-departmental teams, senior leadership, and other stakeholders to deliver accurate, timely, and innovative content
• Assist management with departmental operations
• Perform any other duties assigned by the supervisor

Requirements:

• Bachelor's degree in a relevant field and at least 3 years of experience in marketing, social media, graphic design, copywriting, communications, or direct content creation
• Knowledge of social media platforms including, but not limited to Instagram, TikTok, Threads, Facebook, and X
• Excellent writing and verbal communication abilities
• Previous leadership experience
• Proven exceptional analytical, organizational, and time-management skills
• Familiarity with Adobe Creative Cloud and social media tools
• Must possess a strong sense of taste and an understanding of how to craft compelling and effective content that resonates with target audiences
• Must have the ability to manage multiple projects simultaneously while maintaining meticulous attention to detail and accuracy
• Ability to maintain confidentiality at all times
• Knowledge of animal liberation issues
• Support for PETA's philosophy and the ability to professionally advocate for PETA's positions on issues
• Adherence to a vegan lifestyle
• Commitment to the objectives of the organization

The hourly pay range for this position is $21.44 - $26.83. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. A list of benefits available to qualified employees is available here. Application Deadline: Applications for this position will be accepted until June 11, 2026. We may fill this job opening before the deadline if we find a qualified candidate.