User Acquisition Manager (Meta Ads)

We are SmartyMe - one of the biggest microlearning apps in the world, used by millions of users across Tier-1 markets. Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and system-driven growth. User Acquisition is a core growth engine for us. Meta Ads is one of our largest and most mature channels, operated at scale and supported by deep internal expertise. Our UA approach is increasingly automation-driven. We’ve built an in-house automation platform and a decision-making algorithm that already manages and optimizes the majority of Meta campaigns. This allows UA managers to focus less on manual routine and more on strategy, experimentation, creatives, funnels, and growth architecture. We work with a performance-based compensation model that allows us to pay at the top of the market for real results and impact. At SmartyMe, UA managers don’t just run campaigns — they build scalable acquisition systems. We are looking for a UA Manager (Meta Ads) to own and scale Meta as a core acquisition channel. This is a hands-on performance role with real ownership. You will personally manage campaigns while working on top of our automation systems and continuously improving scale and efficiency. You won’t just optimize ads — you’ll help evolve how UA works at scale inside the company. This role is for someone who wants: channel ownership large budgets automation-first environment real performance impact What You'll Do: Own and scale Meta Ads campaigns end-to-end Manage and grow large monthly budgets with ROAS / LTV focus Launch, test, and scale campaign structures and strategies Work hands-on inside ad accounts Operate on top of — and help evolve — our UA automation algorithm Design and execute testing frameworks Drive creative and funnel experiments with product and creative teams Identify scalable growth levers Maintain campaign logic and process documentation In Your First 3 Months, You Will Take full hands-on ownership of Meta Ads performance Become fluent in our funnels, metrics, and automation logic Independently manage and optimize campaigns Identify key growth and scaling opportunities Contribute improvement ideas to automation and structure Deliver controlled performance scale What We're Looking For: 3+ years in User Acquisition / Performance Marketing Strong hands-on experience with Meta Ads Experience managing significant paid social budgets Experience with subscription or B2C digital products Strong analytical and experimentation mindset Funnel understanding (web2web, web2app, or app) Experience with automation / rules / scripts — a plus Strong Excel / Google Sheets skills English B1+ Why You'll Love Working With Us: Innovative Environment: We're all about trying new things and pushing the envelope in EdTech. We are global remote Health: company-provided medical expense compensation. AI solutions: АІ subscription and other tools. Balance: Flexible paid time off, you get 21 days of annual leave + 10 bank holidays. Collaborative Culture: Work alongside passionate professionals who are as driven as you are.