Virtual Assistant for Home Care Agency (Social Media, Email & Lead Generation)

We are a growing home care agency looking for a reliable, detail-oriented Virtual Assistant to support our daily operations, marketing efforts, and lead generation. This role is ideal for someone who is organized, communicates well, and can take initiative while working remotely. Experience in healthcare, home care, or service-based businesses is a plus (but not required). Responsibilities: Social Media Management & Marketing Manage and schedule content across social media platforms (Facebook, Instagram, etc.) Assist with basic content creation (captions, engagement posts, promotions) Monitor comments and messages and flag leads or inquiries Help grow brand awareness and engagement Email Management & Marketing Communication Organize and manage inboxes Draft and send professional marketing and outreach emails Follow up with leads, referral partners, and inquiries Maintain email lists and contact organization Lead Generation Research and identify potential leads (clients, referral sources, partners) Collect and organize contact information Assist with outreach and follow-ups Track leads and responses in spreadsheets or CRM Administrative Support Data entry and document organization Calendar management and scheduling Assist with basic reporting and task tracking General virtual assistant duties as needed

Requirements

Proven experience as a Virtual Assistant or similar role Strong written and verbal English communication Experience with social media platforms and basic marketing concepts Comfortable using tools like Google Workspace (Docs, Sheets, Gmail) Highly organized, dependable, and proactive Ability to work independently and meet deadlines Nice to Have (Not Required): Experience with home care, healthcare, or service-based businesses Familiarity with CRM systems Canva or basic graphic design experience Project Details Type: Ongoing / Long-term Hours: Part-time (10–15 hours per week to start) Pay: $8–$15 per hour (based on experience) Location: Remote To Apply Please include: A brief overview of your relevant experience Examples of social media pages or email campaigns you’ve managed (if available) Your availability and preferred hourly rate We are looking for someone long-term who can grow with our agency.