Digital Marketing Communications Manager

Overview

Join our dynamic marketing team as a Marketing Communication Specialist and play a pivotal role in shaping compelling brand narratives across multiple channels. This paid position offers an exciting opportunity to craft engaging content, execute innovative campaigns, and drive brand awareness through strategic communication efforts. You will be at the forefront of developing and implementing marketing strategies that resonate with diverse audiences, utilizing cutting-edge tools and platforms to maximize impact. If you thrive in a fast-paced environment and are passionate about delivering clear, persuasive messaging, this role is perfect for you!

Responsibilities

• Develop and execute integrated marketing communication plans that align with overall business objectives.
• Create engaging content for digital channels including websites, social media platforms, email campaigns, and print advertising.
• Manage social media marketing efforts to increase brand visibility and engagement across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Optimize content for SEO to improve search engine rankings and drive organic traffic using tools like Google Analytics and marketing automation software.
• Coordinate advertising sales initiatives and collaborate with product management teams to ensure consistent messaging across all channels.
• Design visually appealing materials using Adobe Creative Suite and maintain website content on WordPress, including HTML updates when necessary.
• Conduct research to identify target audiences, market trends, and competitive insights to refine communication strategies.
• Monitor campaign performance through analytics tools, adjusting tactics to enhance performance marketing efforts and achieve KPIs.
• Support e-commerce initiatives by crafting compelling product descriptions and promotional content that boost online sales.
• Assist in budgeting for marketing projects while ensuring efficient allocation of resources across print, digital, and social media advertising.

Qualifications

• Proven experience in digital marketing, content marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in SEO best practices, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visual content; familiarity with WordPress and HTML is a plus.
• Strong copywriting abilities with a talent for crafting clear, persuasive messages tailored to diverse audiences.
• Knowledge of B2B marketing strategies and performance marketing techniques to optimize lead generation efforts.
• Experience managing multichannel marketing campaigns across social media, email marketing, print advertising, and e-commerce platforms.
• Excellent research skills to analyze market trends and consumer insights that inform communication strategies.
• Ability to collaborate effectively with cross-functional teams including sales, product management, and creative departments while managing multiple projects simultaneously. This paid role offers an energetic environment where your creativity and strategic thinking will make a measurable impact!

Pay: $40,000.00 - $75,000.00 per year Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Application Question(s):

• Are you located in Houston or Austin (TX) areas or willing to relocate there ?

Experience:

• Marketing: 4 years (Required)

Language:

• Spanish or any other languages (Preferred)

Work Location: Remote