Digital Media Planner and Buyer
We're partnering with a dynamic company specializing in digital marketing, to find a talented Digital Media Planner and Buyer. This remote, out-of-region temporary role offers an exciting opportunity to support multiple accounts over a period of 10 to 26 weeks. There is no application deadline for this role.
- Digital Media Planner and Buyer Responsibilities:*
• Develop and implement paid media strategies across Google Ads, Meta Ads, and LinkedIn Campaign Manager as needed.
- Build, manage, and optimize advertising accounts from start to finish, including structuring campaigns, conducting keyword research, audience planning, and ad buildout.
- Perform ongoing campaign optimization, such as adjusting bids, budgets, targeting, and pacing.
- Set up and support conversion tracking, tagging, and measurement using GA4, GTM, and platform conversions.
- Generate clear, insight-driven reports and performance summaries for internal teams and clients.
- Digital Media Planner and Buyer Qualifications:*
• At least 5 years of practical experience managing paid media campaigns.
- Deep expertise in Google Ads, with a focus on Search; experience with Display, DV360, or Performance Max is a plus.
- Strong background in Meta Ads; familiarity with LinkedIn Campaign Manager is preferred.
- Proven ability to handle both strategic planning and hands-on execution independently.
- Excellent communication skills to explain strategies and performance metrics clearly to clients.