(Senior) CRM & Marketing Automation Manager (m/w/d)

Job Title Your mission is to transform our direct marketing activities into a strategic revenue driver. You will be responsible for the technical and content design of the customer journey to qualify prospects and guide them through to contract completion. End-to-End Journey Management: Conception and management of automated marketing journeys that guide leads from first contact through qualification to completion and subsequent up-selling. Lifecycle Personalization & Segmentation: Continuous development of data-based segmentation logic and trigger campaigns to send the right message to each prospect throughout their entire customer lifecycle. Campaign Excellence & A/B Testing: Operational implementation and success control of all CRM measures, where you systematically maximize performance (open, click, and conversion rates) through A/B testing. Data-Driven Optimization & Reporting: Monitoring of revenue KPIs (MQL to deal) and derivation of strategic measures to eliminate bottlenecks in the funnel based on sound data analyses. Data Quality Management: Ensuring a smooth handover of qualified leads to sales and guaranteeing a clean data base in HubSpot as the basis for reliable automations. Marketing Professional with Track Record: You have a completed degree in marketing, business administration, or a comparable qualification and at least 4 years of professional experience in CRM, lifecycle marketing, or marketing automation, ideally with a focus on B2B SaaS. Revenue & Funnel Expertise: You have demonstrable success in building and optimizing data-based customer journeys. You think in terms of conversion stages (from lead generation to MQL/SQL to up-selling). HubSpot Power User: You are proficient in using CRM systems and marketing automation solutions. Ideally, you master complex workflows, lead scoring, and automated triggers. Analytics with Implementation Strength: You work data-driven and structured. You use A/B tests and funnel analyses not just for reporting, but as a basis for proactive measures to increase pipeline speed. Growth Mindset & Ownership: You act independently and solution-oriented. You see yourself as a link between marketing and sales and enjoy driving measurable company success through interdisciplinary collaboration. Strong Communicator in German & English: You move confidently in an international environment. You communicate fluently in both German and English to present campaigns and strategies confidently. Excellence & Ownership: Take full responsibility for your topics with a focus on quality, impact, and sustainable results. Purpose & Freedom to Shape: Bring your ideas, shape your area of responsibility, and help us shape the future and long-term success of our company. Openness & Equality: We practice open communication, direct exchange, and collaboration on equal footing at all levels. Growth Without Stagnation: Whether through training, cross-company learning formats, or individual mentoring, you stay professionally and personally dynamic. Flexible Working, Celebrating Together: We offer benefits that make a difference. Workation options, team and company events, or subsidies for lunch, internet, and the Germany ticket let you focus on what matters. Equal Opportunities: Not just a buzzword, but a stance - we welcome applications from people regardless of origin, identity, sexual orientation, or disability. With equal suitability, applications from people with disabilities are given special consideration. We are Aufinity - one of the fastest growing FinTech scale-ups in Germany. Together, we are building Europe's new standard for digital payment management in the automotive sector from the heart of Cologne. Since 2018, we have been optimizing payment processes in the automotive industry with our platform bezahl.de. bezahl.de automates, digitizes, and simplifies the entire claims process from invoicing, through debt collection, to data transfer to the financial accounting system. At the same time, we offer our customers a state-of-the-art payment process with various multi-channel payment methods that specialize in high amounts. This allows our customers to focus on their core business while we take care of the rest.