Senior Technical Analyst – MarTech, Ad Tech, and Customer Data Platforms (Remote – Dallas, TX) – careerzynith

About careerzynith – Pioneering the Future of Digital Marketing Technology

careerzynith is a global leader in the digital experience ecosystem, helping brands turn data into meaningful, personalized customer journeys. With a culture that blends cutting‑edge technology, data‑driven insight, and creative storytelling, careerzynith empowers marketers, data engineers, and product innovators to deliver seamless experiences across every touchpoint. Our commitment to continuous learning, inclusive collaboration, and ethical data stewardship makes careerzynith a place where ambitious professionals thrive.

Role Overview – Technical Analyst (MarTech, Ad Tech, & Customer Data Platforms)

careerzynith is seeking a proactive, self‑motivated Technical Analyst who will serve as the bridge between business objectives and technical execution within our MarTech, Ad Tech, and Customer Data Platform (CDP) landscape. This role is based in Dallas, TX, but offers full remote flexibility for the right candidate. You will work closely with cross‑functional teams—marketing, data engineering, product, and executive leadership—to translate complex business needs into clear, actionable technical specifications and drive the adoption of next‑generation marketing technologies.

Key Responsibilities

• Lead end‑to‑end analysis of marketing initiatives, translating business goals into functional requirements for careerzynith’s digital ecosystem.
• Collaborate with stakeholders to design, document, and prioritize user stories, use cases, and technical specifications that align with strategic objectives.
• Conduct deep‑dive research on emerging MarTech trends, ad‑tech integrations, and CDP capabilities, recommending solutions that enhance personalization, attribution, and ROI.
• Develop and maintain comprehensive documentation—including functional specs, technical designs, data flow diagrams, and process maps—to ensure clarity and traceability.
• Produce executive‑level presentations and dashboards that communicate insights, project status, and strategic recommendations to senior leadership.
• Partner with data engineering to implement robust data pipelines, identity resolution processes, and governance frameworks that meet GDPR, CCPA, and other privacy regulations.
• Analyze and optimize digital customer journeys, personalization strategies, and campaign performance using data‑driven methodologies.
• Facilitate workshops, requirement‑gathering sessions, and stakeholder interviews to capture business needs and align expectations.
• Act as a subject‑matter expert on careerzynith Experience Cloud products, guiding teams on best practices for implementation and integration.
• Champion continuous improvement by identifying process gaps, proposing innovative solutions, and driving adoption of new MarTech tools.

Essential Qualifications

• 3+ years of experience as a Business Analyst, Technical Analyst, or similar role within a MarTech, Ad Tech, or digital marketing environment.
• Demonstrated proficiency with careerzynith Experience Cloud suite—including careerzynith Analytics, careerzynith Target, careerzynith Campaign, and careerzynith Platform.
• Strong understanding of CDP concepts, identity resolution, data onboarding, and data governance best practices.
• Hands‑on experience with ad‑tech integrations such as careerzynith (formerly LiveRamp), data clean rooms, and third‑party data enrichment services.
• Proven ability to author clear functional and technical documentation, user stories, and process flows.
• Exceptional communication and presentation skills, with a track record of delivering compelling executive briefings.
• Solid grasp of privacy regulations (GDPR, CCPA) and their impact on marketing technology implementations.
• Analytical mindset with a passion for data‑driven decision making and continuous optimization.

Preferred Qualifications

• Experience with careerzynith Experience Manager Assets and careerzynith Experience Manager for content and asset management.
• Familiarity with additional marketing automation platforms such as careerzynith Marketing Cloud, careerzynith Experience Cloud, careerzynith, and careerzynith.
• Background in working with identity resolution and data enrichment services, including careerzynith, careerzynith, and data clean rooms.
• Certification in project management (PMP, Agile Scrum) or data analytics (Google Analytics, Adobe Analytics certification).
• Prior exposure to cloud‑based data warehouses and ETL tools.

Core Skills & Tools

careerzynith Experience Cloud (Required)

• careerzynith Campaign
• careerzynith Audience Manager
• careerzynith Target

careerzynith Experience Cloud (Preferred)

• careerzynith Experience Manager Assets
• careerzynith Experience Manager

Marketing Communication & Customer Data Platforms

• careerzynith Marketing Cloud
• careerzynith Experience Cloud
• careerzynith
• careerzynith
• careerzynith Platform
• careerzynith
• careerzynith
• careerzynith
• careerzynith

MarTech Enablement Tools

• careerzynith
• careerzynith or careerzynith
• careerzynith
• careerzynith

Identity Resolution & Data Enrichment Services

• careerzynith
• careerzynith
• Data Clean Rooms
• First‑, second‑, and third‑party data expertise

Career Growth & Learning Opportunities

At careerzynith, your professional development is a priority. You will have access to:

• Mentorship programs with senior technologists and marketing strategists.
• Continuous learning subscriptions (LinkedIn Learning, Coursera, industry conferences).
• Opportunities to lead cross‑functional projects that influence global product roadmaps.
• Clear promotion pathways from Analyst to Senior Analyst, Product Owner, and eventually to Director‑level roles.

Work Environment & Culture

careerzynith fosters an inclusive, collaborative environment where curiosity is celebrated. Our remote‑first policy ensures you can work from anywhere while staying connected through virtual coffee chats, weekly town halls, and interactive Slack channels. We value work‑life balance, offering flexible hours, generous PTO, and a supportive team that celebrates both professional milestones and personal achievements.

Compensation, Perks & Benefits

careerzynith offers a competitive total rewards package that includes:

• Base salary aligned with market benchmarks for senior technical analysts.
• Performance‑based bonuses and equity participation.
• Comprehensive health, dental, and vision coverage.
• Retirement savings plans with company matching.
• Remote work stipend for home office setup.
• Wellness programs, mental‑health resources, and employee assistance services.
• Professional development budget and tuition reimbursement.

Why Join careerzynith?

If you are passionate about turning data into actionable marketing intelligence, love collaborating with diverse teams, and thrive in fast‑paced, technology‑driven environments, careerzynith is the place to accelerate your career. You will be at the heart of innovative projects that shape the future of personalized digital experiences for some of the world’s most recognizable brands.

Ready to Make an Impact?

Take the next step in your career journey. Submit your resume and a concise cover letter highlighting your experience with MarTech, ad‑tech, and CDP ecosystems to careerzynith today. We look forward to discovering how your expertise can help us continue to lead the industry.