West Coast Senior CRM Manager - LA Showroom
Dolce & Gabbana, a leader in the world of luxury fashion, has an exceptional career opportunity available for a West Coast Senior CRM Manager. ROLE The West Coast Senior CRM Manager is responsible for leading client relationship strategies across key markets in the western United States. This role will oversee the development and execution of CRM initiatives designed to enhance client engagement, drive loyalty, and elevate the luxury experience across retail and wholesale channels. The Senior CRM Manager will serve as a strategic partner to store leadership, corporate teams, and client advisors, ensuring alignment with Dolce & Gabbana’s brand values and commercial objectives. MISSION
- Develop and implement regional CRM strategies to support client acquisition, retention, and reactivation across the West Coast.
- Partner with store teams to identify high-potential clients and personalize outreach based on behavior, preferences, and lifecycle stage.
- Lead the planning and execution of clienteling campaigns, exclusive events, and bespoke experiences tailored to local clientele.
- Monitor CRM KPIs and provide actionable insights to improve client engagement and conversion.
- Collaborate with corporate CRM, marketing, and retail teams to ensure consistency in messaging and execution.
- Support the rollout of new CRM tools and technologies, providing training and guidance to store teams.
- Champion a culture of client obsession, coaching teams on best practices in relationship management and luxury service.
- Analyze client feedback and market trends to inform strategy and enhance client journey.
- Travel regularly to boutiques across the West Coast to support activations, training, and performance reviews.
PROFILE
- Bachelor’s degree or equivalent.
- Minimum 7–10 years of experience in CRM, preferably within the luxury retail sector.
- Proven track record in developing and executing client engagement strategies that drive measurable results.
- Deep understanding of the luxury consumer and the nuances of personalized service and relationship building.
- Experience collaborating with cross-functional teams including retail, marketing, and data analytics.
- Strong analytical skills with the ability to interpret CRM data and translate insights into action.
- Excellent communication and interpersonal skills, with a refined approach to coaching and leadership.
- Proficiency in CRM platforms, clienteling tools, and Microsoft Office Suite.
- Ability to travel extensively across the West Coast and work independently from a home office.
- Flexible schedule to support seasonal activations, client events, and strategic initiatives.
- Discretion and professionalism in handling sensitive client and business information.
The salary range for this role is $115K–$125K annually. Additionally, we offer the opportunity to take part in our comprehensive benefits program which includes: medical, dental, vision, life & disability insurances, 401(k) plan, FSA plans, and more. The total compensation amount for a candidate is based on factors including educational background, professional experience, and industry knowledge. Dolce & Gabbana is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background. LOCATION: USA – LOS ANGELES – CA